Shefali Vaidya is an award-winning author, newspaper columnist and a social media influencer. She is followed by more than half a million people on social media and is a familiar face on TV debates. She has worked with both traditional and new media and has been involved in television programming and content management for websites and writing for magazines and newspapers. She is associated as an Editorial Consultant with a Pune based Digital Media outfit, Ritam. Shefali writes on travel, history, parenting, temple architecture, Indian textiles as well as on Dharma and politics. She has her own bilingual V-log, Shef’s Special. Shefali holds a Masters degree in Mass Communications from the University of Pune, an advanced post-graduate diploma in Spanish language and a post-graduate diploma in Indology. Shefali is an Ananta Leadership Fellow.